Bibliograph

One click, Jeff Bezos and the rise of Amazon.com, Richard L. Brandt

Type

Label

One click, Jeff Bezos and the rise of Amazon.com, Richard L. Brandt

Language

eng

resource.accompanyingMatter

technical information on music

Form of composition

not applicable

Format of music

not applicable

Literary text for sound recordings

biography

Main title

One click

Music parts

not applicable

Oclc number

756896994

Responsibility statement

Richard L. Brandt

Sub title

Jeff Bezos and the rise of Amazon.com

Summary

Why has Amazon been so successful? Much of it has to do with CEO and founder Jeff Bezos, whose business strategy and unique combination of character traits have driven Amazon to the top of the online retail world. Originally a computer nerd rather than a businessman, he had the vision to capitalize on the untapped online marketplace for bookselling and continues to discover new marketing opportunities, from groceries to auto parts. Through interviews with Amazon employees, competitors, and observers, Richard Brandt has deciphered how Bezos thinks, what drives his actions, and how he makes decisions

Target audience

adult

Transposition and arrangement

not applicable

Classification